Kinsmen promotes and directs service work through fellowship amongst its clubs and their members, to the end that: 

• members of the Club may enjoy personal development through the Association;

• they may be improved and educated in modern business and professional methods and ethics; 

• the involvement of all in the enrichment of their community may be stimulated; 

• a spirit of co-operation, tolerance, understanding and equality among all nations and peoples be fostered and that unity of thought and purpose throughout Canada be established toward this goal; and 

• they shall serve their communities great need.